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Vintage Vogue
Stationery designer Rachael Hetzel shares some of the inspirations that go into her award-winning creationsBy Lindsey Romain CTW Features
Telegrams have long been out of fashion as a communication device, but design-wise, they’re as fresh as ever.
It was a telegram-inspired wedding invitation that won Rachael Hetzel, founder of Pistachio Press in Rochester, N.Y., the Best New Product for All Things Wedding at the 2011 National Stationery Show in New York.
It makes sense. Wedding invitations are, in a sense, a glorified telegram, invoking the classic message delivery in its bold type and event promotion.
Hetzel’s own persona tastes have helped drive her brand’s vintage niche.
“I’ve always loved the processes behind different forms of printmaking, and I’ve always loved the tactile quality of paper,” she says.
The Telegram Invitation suite may be her most successful design so far, but Hetzel notes a few other vintage design trends that are gaining popularity:
Vintage Lace
Hetzel’s vintage lace suite was developed by co-opting the lace pattern from a bride’s veil. She’s currently working on an wedding invitation design based on the bride's grandmother's old crochet patterns.
Vintage Colors
Hetzel has noticed a trend of light pinks, often paired with grays and browns, and says that her team has been printing with a range of yellow ink, from pale sunny to a more intense marigold. Copper also is a popular color this year.
Old-School Bicycles
“Vintage bicycles seem to be catching on in a lot of places as well, so I wouldn’t be surprised if a lot more of that started popping up,” she says.
Vintage-inspried invites tend to lean toward softer, calmer color palettes, versus modern designs that go for darker, bolder blocks of color. Interesting typography is also key to a modern design. “I’ve seen a lot of blocky fonts that dominate the invitation and some scripts that flow right off the page,” says Hetzel. Although Hetzel makes note of modern designs – she’s an avid follower of blogs and other letterpress studios – but her vintage specialization is inspired by her interest in botanicals and gardening, and patterns found on furniture and other textiles. She figures her vintage flair will never go flat.
“In thirty years, I’ll probably be using bright colors and bold typography and they’ll still be calling me vintage,” she says.
© CTW Features
Make sure it fits
A professional bra fitting can change the way you look.Most women are wearing the wrong size bra. An ill-fitting bra can cause headaches and back and shoulder pain, along with poor circulation and posture, issues all related to breast health.
Some women have never been properly measured, and others have been buying the same size bra for many years. The bra size that suits you now is unlikely to be the size you will wear forever.
The breast is not a muscle, but delicate glandular tissue, and needs to be properly supported, especially as women age.
The biggest mistake women make is wearing a band size too large and a cup size too small. The proper position of the breast is midway between the shoulder and elbow, and 90 percent of the breasts’ weight should be supported by the bra band and 10 percent by the shoulder straps.
The bra band should fit snuggly on the loosest set of hooks, sit level all the way around and never ride up the back. Breasts will appear smaller when they are lifted and separated, also creating a slimmer waist, because it elongates the torso. A properly fitted bra will ensure a slimmer and shapelier profile along with a slimmer silhouette.
Many U.S. bra manufactures only produce the most popular sizes, while European manufactures produce more than 90 sizes.